Topshop
Wayfinding Design
At The One Off we were tasked with redesigning and redefining the entire signage for the Topshop flagship store. The project was a speculative piece requested by the client, which allowed us to explore signage concepts in great detail. And although this project didn’t make it to the end, it was an exceptional experience in the creative process of finding a visual and tactile language, while understanding the customer base and their customer experience around the stores.
Concepts that made it quite far into the process played on a range of styles, utilising a variety of materials, a mixture of digital and print, using light and projection alongside some more traditional expressions – each with purpose within the journey around the store and the product.
Role:
Concept Creation
Creative Direction
At The One Off we were tasked with redesigning and redefining the entire signage for the Topshop flagship store. The project was a speculative piece requested by the client, which allowed us to explore signage concepts in great detail. And although this project didn’t make it to the end, it was an exceptional experience in the creative process of finding a visual and tactile language, while understanding the customer base and their customer experience around the stores.
Concepts that made it quite far into the process played on a range of styles, utilising a variety of materials, a mixture of digital and print, using light and projection alongside some more traditional expressions – each with purpose within the journey around the store and the product.
Role:
Concept Creation
Creative Direction