Explore France

Tourism Poster Campaign

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Explore France, the French tourism brand, needed a campaign to show the world what else there is to see and do in France that isn't Paris centric.

I created some playful typography that takes on the personality of the location it is talking about. An extended P to be the neck and head of a flamingo. Stacked rock type letters for a stone age site. A tall extended A for mountain climbing in Chamonix Valley.