Explore France
Reveal You Own France Travel Campaign
Explore France, the French tourism brand, needed a campaign to show the world what else there is to see and do in France that isn't Paris centric.
I created some playful typography that takes on the personality of the location it is talking about. An extended P to be the neck and head of a flamingo. Stacked rock type letters for a stone age site. A tall extended A for mountain climbing in Chamonix Valley.
This was a project of hand drawn crafted typography. A real human touch for human experiences in France.
Role:
Concept Creation
Art Direction
Lettering
Typography Design
Graphic Design
Explore France, the French tourism brand, needed a campaign to show the world what else there is to see and do in France that isn't Paris centric.
I created some playful typography that takes on the personality of the location it is talking about. An extended P to be the neck and head of a flamingo. Stacked rock type letters for a stone age site. A tall extended A for mountain climbing in Chamonix Valley.
This was a project of hand drawn crafted typography. A real human touch for human experiences in France.
Role:
Concept Creation
Art Direction
Lettering
Typography Design
Graphic Design
