Aston Martin
GT3 Racing Brand Film
Aston Martin need no introduction. And when they needed a brand film to show their GT3 team, TF Sport, it was a great opportunity to create something raw and full of the energy found in the pit lane of a GT3 race.
I created a story around the dream of racing – it takes a certain type of person to get in one of these powerful cars and take the machine to its limit. For this reason, we wanted to see the car in real situations rather than over produce any fake setups, so, we followed the team at Silverstone in the UK and Spa in Belgium on real race weekends, getting to know the crew, and filming them in real life action. Then we took them to an airstrip to capture some moments on the car that we weren't allowed to do on a live track with other cars.
The result is something with raw energy.
Role:
Concept Creation
Storyboard
Production Manager
Director
Editor
GT3 Racing Brand Film
Aston Martin need no introduction. And when they needed a brand film to show their GT3 team, TF Sport, it was a great opportunity to create something raw and full of the energy found in the pit lane of a GT3 race.
I created a story around the dream of racing – it takes a certain type of person to get in one of these powerful cars and take the machine to its limit. For this reason, we wanted to see the car in real situations rather than over produce any fake setups, so, we followed the team at Silverstone in the UK and Spa in Belgium on real race weekends, getting to know the crew, and filming them in real life action. Then we took them to an airstrip to capture some moments on the car that we weren't allowed to do on a live track with other cars.
The result is something with raw energy.
Role:
Concept Creation
Storyboard
Production Manager
Director
Editor