Cath Kidston — Christmas Fashion & Homeware Campaign

For Cath Kidston's Christmas campaign, I developed a playful story around the traditions that make Christmas special — from opening advent calendars and wrapping presents to gathering around the table with family.

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Working with the Cath Kidston creative team, I created an uplifting campaign designed to bring some festive joy at a difficult time. I wrote the original poem that leads the viewer through the story, then developed the visual approach and directed the film, working with cinematographer Adam Lawson to bring the concept to life.

 

The finished film was created for social media, generating a strong response across both organic and paid social channels.