FIA — Road Safety Education Campaign

A series of road safety education films for the FIA, created as part of a global campaign to raise awareness of deaths and injuries on the world's roads and encourage safer behaviour.

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The campaign used a series of short social media films featuring well-known figures from sport, music, film and politics, alongside a longer film communicating the wider road safety message. Working with Addison Group, I edited the films and created motion design and animated elements to help communicate the campaign's information clearly and engagingly across different formats.