While working with Panavision on the After Hours filmmaking tutorial series, I developed the visual identity and motion design language for the content.

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The series needed a distinctive look that could work consistently across the different episodes, so I designed the main series title frame alongside individual episode titles and supporting graphics. The visual identity combined physical and digital elements, with the main title developed as a neon sign and filmed in situ before being combined with motion graphics and animated titles throughout the videos.

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The result was a visual system designed to give the After Hours series its own recognisable identity across its social-first video content.