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Wedgwood — Tableware Product Films

I created a series of product films for Wedgwood, showcasing different tableware collections through individual creative treatments inspired by the character and history of each range.

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Rather than using one visual style across every product, each film was developed around the personality of the collection. Vibrance was brought to life through colourful stop motion animation, while Bluebird used classical typography to reflect Wedgwood's heritage. Gilded Muse combined dark, luxurious settings with animated gold illustrations, while Tea Garden used underwater tea and colourful clouds to create a visual connection between the tableware and the flavours of the accompanying teas.

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The result was a series of distinctive product films designed to launch and introduce Wedgwood's collections in a visually engaging way.

My Role

Concept Creation

Production Manager

Director

Editor

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Project

Client: Wedgwood

Type: Product range promotional campaign

Sector: Fashion/Homeware/Tableware

Location: UK

Deliverables: Short, social first campaign video series

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