Pfizer
Annual Review B2B Video
Over a number of years I worked with Pfizer to create series of videos that supported the release of their Annual Review. The films told the more human side of the years review, through stories from patients, scientists and other employees of Pfizer.
During my time working with them, I travelled around North America to find subjects that best showed off the kind of year they had.
At the time of limited travel due to Covid, I still worked with the team to find compelling narratives, but as we couldn’t be on site to film, I came up with the idea to create a set of instructions and a brief for the scientists to film themselves with their phones, creating a unique ‘day in the life’ style look into their world.
Role:
Concept Creation
Script Writing
Production Manager
Interviewing
Director
Editor
Over a number of years I worked with Pfizer to create series of videos that supported the release of their Annual Review. The films told the more human side of the years review, through stories from patients, scientists and other employees of Pfizer.
During my time working with them, I travelled around North America to find subjects that best showed off the kind of year they had.
At the time of limited travel due to Covid, I still worked with the team to find compelling narratives, but as we couldn’t be on site to film, I came up with the idea to create a set of instructions and a brief for the scientists to film themselves with their phones, creating a unique ‘day in the life’ style look into their world.
Role:
Concept Creation
Script Writing
Production Manager
Interviewing
Director
Editor