Zoetis — Pet Customer Story Films

I created a series of story-led films for Zoetis exploring the lives of dogs living with arthritis, told through the real experiences of their owners.

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The films follow Raffie, a rescue dog from Bahrain, and Pacer, a retired police dog, showing how two very different dogs and their owners experience life with the condition. Using real stories and interviews helped communicate the subject in a personal and accessible way, rather than relying solely on clinical or pharmaceutical messaging.

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The same interview material was then developed into a range of films for different audiences and platforms, including short social-first promotional films, a longer-form story film and three shorter cut-downs. Motion design and graphic-led treatments were used to give the shorter content its own visual identity.