Zoetis
Stories of dogs with arthritis
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I created a series of videos that spotlight the story of dogs living with arthritis. We spoke with real owners of the pets to find their unique, personal stories. Raffie and Pacer are two dogs who live with the condition having come from two very different backgrounds – one, a rescue from Bahrain, and the other a retired Police dog.
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The client needed different videos produced from the same interview content. A short promo, which took the form of social first, design led content. A longer form story video, and three short cut-downs.
These first couple of videos are the short, graphic led promos. Below you can see the longer form content, and the social cut-downs. Each content type serving specific purposes for different audiences.
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Role:
Interviewer
Concept Creation
Production Manager
Director
Motion Design
Editor